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Personal training studio in Los Angeles, working with renowned celebrity trainer
Visual Design
Experience Design
Interaction Design
Branding
Graphic Design
OVERVIEW
  The task was assigned to me by word of mouth in my previous work and roles. The project was to revamp the image of a leading personal training studio in Los Angeles. To keep up with newer training studios and online trainers - a new image and brand and tone was required. This is where I come in.   I developed a new logo, a new tone and colour approach as well as the design and development of the website.

VIEW THE SITE
 
  1. The Brand
Understanding the client, the direction desired and the message. It took a few tries and eventually we got to the desired look and feel in a period of 1 week of back and forth to establish the brand.

View some of the initial drafts HERE before narrowing down on the final look below.
 
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  2. Bringing it to life online
The main message was to bring through the tone of a premium brand and giving the full background in an easy to read and understand method. Making sure I hit the target audience in the right way.
 
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E: umar@strmlined.com M: 0044 (0)7468 119630 LinkedIn     Dribble