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ELEVEN SPORTS
Eleven Sports is an award-winning global sports provider delivering world-class international and domestic sports and lifestyle entertainment
Interface Design
Visual Design
Experience Design
Interaction Design
Branding
Graphic Design
OVERVIEW
  My work and role here involved coming into a company entering new markets in their given industry. Tasked with first establishing the brand rule and creating brand guidelines, before my arrival there was limited resources on brand guidelines and upon working with new markets in UK, ITALY, PORTUGAL, USA and POLAND this had to be established immediately.

Phase 2 involved going hands on with Interaction/Visual design work on the OTT platform. Delivering a streaming service for specific markets showcasing La Liga, Serie A and Champions League football.
  My role was to define the look and feel, implement the brand vibe, maintain consistency across desktop, mobile, app and smart tv platforms.

Other work included creating a new set of powerpoint decks for the different teams within the company, social media templates, merchandise branding and training to other teams how to use and create templates for their digital platforms.
 
  1. Guidelines
UNDERSTANDING THE BRAND. BEING ABLE TO CONVEY A STRUCTURE TO THE BRAND TO INTERNAL STAFF & EXTERNAL PARTNERS EFFECTIVELY AND EASILY.

CLICK HERE TO VIEW GUIDELINES DOCUMENT
  Eleven Sports  
2. Digital Platform
TAKING THE BRAND ELEMENTS AND DIRECTION AND BEING MADE RESPONSIBLE FOR WORKING WITH MULTIPLE IN-HOUSE TEAMS INCLUDING MARKETING, SALES AND AN EXTERNAL DEVELOPMENT TEAM TO COME UP WITH THE DESIGN AND VISUAL IDENTITY OF THE PLATFORM ACROSS MULTIPLE PLATFORMS INCLUDING WEB, MOBILE AND SMART TV.
Eleven Sports
Eleven Sports
Eleven Sports
Eleven Sports
Eleven Sports
The main aim was to bring the brand to life and push through the feeling of brand consistency on every page whilst making the functionality for users very easy. Below shows some of the features reworked a few times to get the right effect, in this case hover over effects when a live screen is paused as well as other actions.
Eleven Sports
3. Smart TV
Having completed the web and mobile app version, the last platform to design was for Smart TV purposes. With inspiration taken from other Smart TV platforms like Netflix and Sky TV, I continued to develop the brand and layout as per the app/web version but with the added features as well as constraints that a Smart TV format brings.
Eleven Sports
Eleven Sports
E: umar@strmlined.com M: 0044 (0)7468 119630 LinkedIn     Dribble