| My work and role here involved coming into a company entering new markets in their given industry. Tasked with first establishing the brand rule and creating brand guidelines, before my arrival there was limited resources on brand guidelines and upon working with new markets in UK, ITALY, PORTUGAL, USA and POLAND this had to be established immediately. Phase 2 involved going hands on with Interaction/Visual design work on the OTT platform. Delivering a streaming service for specific markets showcasing La Liga, Serie A and Champions League football. |
My role was to define the look and feel, implement the brand vibe, maintain consistency across desktop, mobile, app and smart tv platforms. Other work included creating a new set of powerpoint decks for the different teams within the company, social media templates, merchandise branding and training to other teams how to use and create templates for their digital platforms. |
| 1. Guidelines UNDERSTANDING THE BRAND. BEING ABLE TO CONVEY A STRUCTURE TO THE BRAND TO INTERNAL STAFF & EXTERNAL PARTNERS EFFECTIVELY AND EASILY. CLICK HERE TO VIEW GUIDELINES DOCUMENT |
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